CONVICTION

Conviction is the number one skill you need to fly in business.

When you have conviction, you can say anything on your IG stories, you can go live, you can even make a pretty boring hook on your content but people will still buy from you. Why? Because conviction is louder than your strategy.

Here’s how I know this…

There are some people who are following all the strategy, crafting the best hooks, going live, creating offer their ideal clients need more than ever, but they still don’t make money.

Then there are women like me, who have massive amounts of conviction, and as a result 10x their income easily, skyrocket past everyone else and sign clients daily.

You don’t need another strategy, you know how to write content, you know how to sell, you’ve done all the programs before… what you actually need is more conviction.

You can have all the social media strategy in the world but if you don’t have the conviction to back up your message then it’s not going to land in the way you want it to.

The truth is conviction and self belief is the thing you need to master to break through the barriers holding your business back Without conviction, nothing else matters. Not your strategy, your messaging, your experience, your offers or your followers.

Conviction is the driving force behind every successful entrepreneur. It’s the foundation of unwavering self-belief regardless of the external validation, the power in your own message to stand out and step into your own lane, and the confidence to trust your decision to move and be courageous over and over. Without conviction, you won’t trust yourself and other people won’t trust you either.

Signs you don’t have full conviction which is holding you back from your next income level:

  • You scroll through other peoples content for validation that what you’re posting is correct or good enough

  • You binge watch other peoples trainings before creating your own offers because you’re worried you won’t teach the ‘right’ thing

  • You live in the maybe zone with most decisions you make because you aren’t sure if you should or shouldn’t, rather than just being courageous enough to go for it regardless

  • You worry about showing up as authentically yourself because you worry people will judge you or dislike you

  • You want to be a leader, and you know you are, but your actions and mindset means you end up following others, rather than leading from the front

  • You let other peoples views and opinions influence the decisions you make in your business and life

  • You put boundaries in place, then let people walk all over them because you feel you need to always give more, deliver more and be more in case ‘its not enough’

  • You price your offer then doubt yourself, lower the price or offer massively extended payment plans because you don’t think people will pay for the original price

  • You spend longer thinking about the name of your program than you do actually creating the curriculum because you are stuck in procrastination mode

  • You focus on short term gains rather than having the longer term vision eg you check your Stripe account and see it’s lower than the day, week or month before, you start to panic and think your business will crumble

Imagine a life where you no longer have self doubt, where you question yourself, where you back out of a decision because you got in your head if you’re ‘good enough.

Your next level comes from crushing these beliefs and becoming so solid in who you are, what you offer, your vision and mission.

When you build unshakable self belief and conviction, you will:

  • Leap in income because people will feel your power, your tenacity and your leadership. People want to be lead by a true leader who doesn’t wobble in their convictions.
  • Attract the clients who you truly desire to work with because they’ll see you as ‘the one’ in the industry for them as you’ll be operating at your highest level and potential
  • Be able to make decisions quickly and easily, without overthinking and procrastinating, because you have rock solid belief in yourself
  • Create content that speaks your truth, they’ll be no more doubting or watering down what you truly want to say out of worry that someone won’t agree
  • Unleash your inner courage to step into a lane of your own, stand out and actively (and confidently) create the life you desire

See you inside.

Please note we do not offer any refunds on any of our services, products, programs or coaching. View our T&Cs here.

£127.00 GBP

Change payment method

COURSE TERMS

These Terms of Sale set out the terms under which digital courses (“Paid Content”) are sold by Us to business customers through this website, www.briannajohnston.com  (“Our Site”). Please read these Terms of Sale carefully and ensure that you understand them before purchasing any Course.

You will be required to read and accept these Terms of Sale when ordering a Course. If you do not agree to comply with and be bound by these Terms of Sale, you will not be able to purchase a Course or access Paid Content through Our Site. These Terms of Sale, as well as any and all Contracts, are in the English language only.

1. Information About Us

Our Site, www.briannajohnston.com , is owned and operated by Buzz Corporation Ltd t/a Briannajohnston.com (referred to herein as ‘We’ or ‘Us’), a limited company registered in England under company number 12737168, whose registered address is First Floor Office, 3 Hornton Place, London W8 4LZ.

2. Access to and Use of Our Site

2.1 Access to Our Site is free of charge.
2.2 It is your responsibility to make any and all arrangements necessary in order to access Our Site.
2.3 Access to Our Site is provided “as is” and on an “as available” basis. We may alter, suspend or discontinue Our Site (or any part of it) at any time and without notice. We will not be liable to you in any way if Our Site (or any part of it) is unavailable at any time and for any period.

3. Business Customers and Consumers

3.1 These Terms apply to business customers only. These Terms do not apply to individual consumers purchasing Paid Content for personal use.
3.2 These Terms constitute the entire agreement between Us and you with respect to your purchase of Courses and Paid Content from Us. You acknowledge that you have not relied upon any statement, representation, warranty, assurance, or promise made by or on behalf of Us that is not set out in these Terms of Sale.

4. Courses, Paid Content, Pricing and Availability

4.1 We may from time to time change Our prices. Changes in price will not affect any Course that you have already purchased.
4.2 Minor changes may, from time to time, be made to certain Paid Content (for example, to reflect changes in law or to address technical issues). These will not alter the main characteristics of the Paid Content.
4.3 More significant changes, if made, will be communicated clearly, and any updated material will continue to reflect the description of the Course purchased.
4.4 All prices shown on Our Site are correct at the time of going online.
4.5 If we discover an error in the price or description of your Course before or after purchase, we will notify you. If the correct price is higher than that shown, you may choose to pay the correct price or cancel your order.

5. Orders – How Contracts Are Formed

5.1 Our Site will guide you through the process of purchasing a Course. Please ensure that you have checked your order carefully before submitting it.
5.2 No part of Our Site constitutes a contractual offer. Your order constitutes a contractual offer that We may, at Our sole discretion, accept.
5.3 Our acceptance is indicated by Us sending you a Course Confirmation by email. Only once We have sent you a Course Confirmation will there be a legally binding Contract between Us and you.
5.4 Course Confirmations shall contain the following information:

  • Your Course ID;

  • Confirmation of the Course ordered;

  • Pricing for your Course including, where appropriate, taxes;

6. Payment

6.1 Payment for Courses must always be made in advance. Your chosen payment method will be charged when We process your order and send you a Course Confirmation.
6.2 Payments due must be made in full, without set-off, counterclaim, deduction, or withholding (except where required by law).
6.3 We accept debit and credit card payments via Our Site.

7. Provision of Paid Content

7.1 Paid Content will be made available to you immediately upon receipt of your Course Confirmation.
7.2 Once access is provided, you will have ongoing access as described in the Course description.

8. Licence

8.1 When you purchase a Course, We grant you a limited, non-exclusive, non-transferable, non-sublicensable licence to access and use the relevant Paid Content for your own internal business purposes.
8.2 You may not copy, rent, sell, publish, share, broadcast, or otherwise distribute Paid Content.

9. Refunds and Cancellations

9.1 All sales are final. Once a Course has been purchased and access granted, no refunds or cancellations will be issued under any circumstances.
9.2 By purchasing a Course, you confirm that you understand and agree to this no-refund policy.

10. Our Liability

10.1 Subject to sub-Clause 10.3, We will not be liable for any loss of profit, loss of business, interruption to business, or any indirect or consequential loss arising out of your purchase or use of any Course.
10.2 Our total liability to you shall be limited to the price paid by you for the Course in question.
10.3 Nothing in these Terms excludes Our liability for death or personal injury caused by Our negligence, for fraud, or for any matter where liability cannot be excluded by law.

11. Events Outside of Our Control (Force Majeure)

We will not be liable for any failure or delay in performing Our obligations where that failure results from events beyond Our reasonable control (including but not limited to internet failure, strikes, fire, flood, epidemic, or other force majeure events).

12. Complaints and Feedback

We welcome feedback and complaints. Please email team@briannajohnston.com .

13. Data Protection

All personal data will be processed in accordance with Data Protection Legislation and Our Privacy Policy.

14. Other Important Terms

14.1 We may transfer our rights and obligations under these Terms to another organisation.
14.2 You may not transfer your rights without Our consent.
14.3 These Terms are between you and Us only.
14.4 If any provision of these Terms is found unlawful or unenforceable, the rest remain valid.
14.5 No waiver of rights shall be deemed unless in writing.
14.6 We may revise these Terms from time to time in line with changes in law or business practices.

15. Law and Jurisdiction

These Terms and the relationship between you and Us shall be governed by English law. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Schedule 1 – Definitions

  • “Contract” means a contract for the purchase of a Course to access Paid Content;

  • “Data Protection Legislation” means all UK laws relating to data protection and privacy including UK GDPR and the Data Protection Act 2018;

  • “Paid Content” means the digital course content sold by Us through Our Site;

  • “Course Confirmation” means Our acceptance and confirmation of your purchase;

  • “Course ID” means the reference number for your Course;

  • “We/Us/Our” means Buzz Corporation Ltd t/a Briannajohnston.com.

The YOU Training: Unlock What Makes You Unforgettable. ONLY £17.

A 30 minute training to stand out in a crowded industry by owning what makes you different. The YOU Framework helps you find and amplify your unique edge so that you stop blending in and start leading with conviction.

This isn’t surface-level branding. It’s built to:

  • Expose the beliefs and perspectives that make you magnetic, the ones that separate you from every other voice in your space so you call in dream clients easily.

  • Position you as the thought leader who challenges what everyone else accepts, so your audience sees you as a category of one and chooses you to sign up with immediately.

  • Build authority and resonance by showcasing the parts of yourself you’ve been diluting, so clients connect to the real YOU, not a polished version designed to please everyone.

When you stop trying to fit in and start fully owning what makes you different, you no longer chase clients, they seek you out.

You’re not here to be like everyone else. You’re here to be YOU.